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(2 0 0 4 ) G¿S$ gdz& €3@3d£03©C3 003 &g@, 0d2S)3@O 3©, efo8c3 g 25)3(5325)@C3Í. d25Í253030,25325Í^@€¿253. (2 0 0 1 )0 5 2 5 3 0 S$mO, 0d2S)3@O 3©, €po8c3 g 25)3(5325)®c3l C3®3dSg33Í(C5q825Í@(5Í €3oC0®C3( 2 0 0 6 ) & tj0 2 5 f (QSSiBoSO (§8Ó25)2%D,®óe,325),Ód @CO30®C£f €320 63®20Ígd@C3Í. C2¿US>¡ÍZÍ e*C3?-S 2011. a^ti(33 2?C?X3¿X2008)ep®C33tí;cp®C3oc5 g o o ^ S ca ©efea® zssKcaseca 8(^03,©25Í.3. (2005) ^QC3 Oisf&ca E03 &Q2S3CdQZ5i QoZS)0®O €3®3d G>zcj®, ©S)3deie^co§0, SQgzg gzswcazsa. Baren and Davis (2000) Mass Communication Theory, Wadsworth, United States. Bryce,Rayan (1953) Cast in m odern C eylon , New Jersey, Rutgers University press. Deflure,Dennis (1991) Understandnig Mass Communications Hougnton M¡ffíng,London. Joseph, D. R (1994) The Dynamics o f Mass Communication, me Graw- hill companies, New York. Mandav,Pradeep (2005) Visual M edia Communication, Authors press. Miller, K. (2002) Communication Theories, MC Graw-hill companies, New York. 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