Impact of marketing strategy on market share of ornamental horticultural exports:the Sri Lankan case

Rosairo, H.S.R.2020-11-162020-11-162003Sabaragamuwa University Journal, 3(1):p.99-110https://dl-susl.nsf.gov.lk/handle/1/757ManagementOrnamental horticultural productsExport tradeMarketing strategyAgribusiness managementImpact of marketing strategy on market share of ornamental horticultural exports:the Sri Lankan caseArticle