An investigation into the efficacy of applying the principle of rasa in formulating television advertisements
Date
2015
Authors
Rathnayake, R.G.S.
Journal Title
Journal ISSN
Volume Title
Publisher
Sabaragamuwa University of Sri Lanka:Belihuloya
Abstract
Description
Keywords
Aesthetic sentiment, Indian poetics, Rasa, Sri Lankan television commercials
Citation
Sabaragamuwa University Journal, 14(1):p.33-40