An investigation into the efficacy of applying the principle of rasa in formulating television advertisements
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sabaragamuwa University of Sri Lanka:Belihuloya
Abstract
Description
Keywords
Aesthetic sentiment, Indian poetics, Rasa, Sri Lankan television commercials
Citation
Sabaragamuwa University Journal, 14(1):p.33-40